The following is an excerpt from the CoachStart Manual.

How many times are you at a party, meeting, in an elevator, etc., and someone asks you what you do?  This is an excellent opportunity to invite someone to experience coaching with you.  However, firstly you must give them a REASON or INCENTIVE to do so.  Secondly, you must extend an INVITATION!

A HOT INVITATION is one extended when you are already talking to someone, and coaching comes up (as opposed to a warm invite where you call someone you know to discuss coaching).  You’re on the spot — here’s an opportunity to turn a conversation into a trial coaching session.