The following is taken from David’s interview with Marcia Reynolds in 10 Super Coaches.

How would you suggest coaches find their niche?

Look at ALL your past experiences in industries, professions and fields, including volunteer work, to identify areas you know. Then look for topics that would interest clients in these areas that you are passionate about. To become an expert in an area, you have to be passionate about it. Do not go with something just because you think people need it. You have to have a strong desire to research, learn and develop yourself in order to create and maintain your expertise status.