Mentor Monthly: Your Welcome Page ‘Must Haves’

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FEATURE: Your Welcome Page Must Haves

Taken from my book ‘Get Paid For Who You Are’

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Let’s start with who you help and the problems you solve. You may be able to cover both in one shot. For example, if you help women 45 and over move through divorce, you could say:

Are you losing sleep over your divorce?

Are you wondering how to get half the assets without a battle?

Do you want to keep custody of your kids?

From reading these questions, a woman considering divorce would know from a 3-second glance at your site that she’s in the right place! or, you might phrase the problems you solve as statements. For example, if you were a career coach, you ask your site visitor to click if any of the following statements ring true:

I hate my job!

I’ve lost my direction and purpose.

I want more out of life.

Now it’s your turn to write out the problems you solve. What are your top three problems? Now formulate them into questions or statements. These will go on your welcome page.

Next, you want to emphasize the benefits of working with you, such as more income, early retirement, divorce with ease and joy, or divorce while staying friends with your ex. You could write these up in bullet points — which are easier to read — or in one or two sentences.

Putting it all together, here’s an example of home-page text:

Are you losing sleep over your divorce?

Are you wondering how to get half the assets without a battle?

Do you want to keep custody of your kids?

If so, you’ve come to the right place. At My Second Life, I help women 45 and over move powerfully through divorce and into the next wonderful and exciting phase of their lives.

Some of the benefits my clients report are:

Peace of mind throughout the process
Staying friends with my ex while divorcing
Avoiding a custody battle
Getting the financial settlement I need

I myself have successfully survived divorce. And, seeing the impact it had on my partner who I still dearly love, I have a deep appreciation and respect for the strength it takes for women to make this transition, and I’d be honored to help you every step of the way.

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