Philip Cohen on Pursuing Certification
The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.
Would you advise coaches to pursue certification? If so, at what stage in their practice, and through which accrediting body?
I believe strongly in certification. Having a certification or being on the path to one, sends a strong message to my prospects and clients. It says I’m serious about what I bring to our relationship because I’ve gone through training and been willing to prove myself. I believe certification gives me a competitive edge over other people who call themselves coaches, but they are that in name only. I also believe certification is important to give credibility to the profession in the eyes of the public.
The certification process starts on the day a person decides to become a coach. The process starts with a mental attitude. A person who decides to purse certification is saying this is a serious process and they are committed to being the best they can be.
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