The following is taken from David’s interview with Robert Cornish in 10 Super Coaches.

What was most disheartening for you while building your practice?

I spent a lot of money learning that print advertising is ineffective to market coaching services, and that THE way was personal contact with people in a way that they can experience what you are like.

Public speaking is a good way to do this, and so my block was overcoming for good my fear of public speaking. Having been one who used to stutter this was a big deal. I joined Toastmasters and actively sought and did as many talks about coaching as I could – to service clubs, business networking groups, my church, and any group of people I could speak in front of.