The following is a transcription taken from Explode Your Practice.
Suppose you had an alliance with the society of accountants. And you were providing them with something that would serve accountants and through that you formed an alliance with many many accountants who could forward your newsletter to their clients and have their name on the top of it. Maybe it’s an email newsletter that comes courtesy of Anderson Accountants.
Once a month, so they get something to provide their customers. It makes them look like they are providing more value. And building their relationship with customers. Their name is in it so they are keeping themselves in front of people more often. If it’s not your newsletter it might be your article. Which goes into their newsletter, which is probably even better. But, by going through the society of accountants if you can get that, that’s what Ernest Oriente, the guy that wrote SmartMatch Alliances, would call ‘hunting the big elephant’. And he says don’t spend too much time hunting the big elephant because you can get a very profitable alliance right under your nose.
The following is a transcription taken from Explode Your Practice.
David: That’s all that have to do. That’s all they do, that’s their part of the alliance. And you can say their part in 10 seconds. Now here is what you will get. All your clients will get a free coaching session. They can say we have an arrangement with a life coach to get you a free session. That’s just one of bonuses we provide. So you’ll be able to provide out a value. Secondly, I think you’ll get a higher retention of clients because they will be even more committed to sticking with it. And thirdly as a thank you, because you will be helping me build my business, just as I am helping you build yours, as a thank you I’ll offer one free session also for every staff member, including yourself. And so one is why you chose them, two is what you will get, three is what they get in return, and then four might be to gauge their reaction. And you might say, “But, before we even decide it might make sense for us to do one half hour session. I think you’ll love it. And then you will be able to really evaluate and see if this is something you want to do.” They may say yes, without even that.
