building a practice

The following is taken from David’s interview with Rachel Pryor in 10 Super Coaches.

What was most disheartening for you while building your practice?

When I first realized that I was going to be a coach, I was afraid that my friends would tease me, so I assumed a pen name (I knew I would be quite public). For 3 years I worked as a corporate training, counselor and healer, all the time coaching, though calling it something else. Though I contacted many media outlets, none of them were interested in my business.

Then I decided to use my real name – and gained instant success. But boy, those first 3 years were dreadful – I was unable to be my best, and was uncomfortable with many of the ways that I was forced to train my clients.