coaching tips - Inner Firewalking

Work on Yourself

Excellence in coaching comes down to excellence in the coach.

If you pursue excellence in your own life, you will expect it for your clients.

If you’re willing to pick up the phone and call someone you’re terrified to talk to, you’ll then be a stand for your client to do the same. When you are honest in all your relationships, you’ll expect your client to tell the truth. If you’re looking after yourself, you’ll be firmer with a client who is letting their body go.

When you are out of integrity or living way below your vision of yourself, your self-assurance drops. Conversely, living a life of excellence will give you confidence as a coach, and potential clients will feel it. Every time you make choices that bring you closer to who you want to be, you gain confidence. And confident coaches will ask more of their clients.

Work on yourself as much as you work on your business. Don’t just take business classes or coaching teleseminars, take personal growth seminars, read as much as you can, listen to motivational tapes, grow in your relationships, challenge yourself. Know yourself and know your issues, so you continue to grow. Track down Paul Lowe, David Deida, the Human Awareness Institute, Landmark Education, Byron Katie, Tony Robbins – find your ‘gurus’ and learn from them.

Your Coaching Bio

The following is taken from Get Paid University.

The purpose of your coaching bio is to answer the question, “Are you qualified to be my coach?” That may sound scary, but remember, you only need to be one step ahead of your clients in order to help them and in order for them to want what you have! It does not mean that you need a million academic de- grees or a thousand hours of coaching.

When you put together your bio, you might be surprised at how qualified you are. I’ve seen many coaches blossom once they put pen to paper and see for themselves how professional and accomplished they not only sound but are.

Do I Charge for the Teleclass?

The following is a transcription taken from Explode Your Practice.

David: No, use it as a service for blended families. Let me lay out what I think you need. In your different levels. From no cost to higher up. The teleclass is easy to run and you can do a free report. Maybe an ebook but they take too long to write. Write a free report from your seminar with bullet points. Make it of value. At the bottom, promote your teleclass and newsletter and say forward it to those that can use it. And you can go to this web page for this seminar. Ask them to fly there. People are flying all over for things these days. Corey Rudl gets an international audience to hear him speak. You have a more limited market in seminars though. That’s why you need teleclasses.

Excellence In Coaching

I could rave to you about how to ‘do’ great coaching, but I won’t.

It’s excellence in our own lives that counts.

Who are you?

Who are you as a person – that someone would want to work with you?

That they would want a ‘piece’ of your energy? That someone would say, “That’s the type of person I would like to become.” “I want a life like that.”

Are you:

Loving your life? Can you find gratitude, are attractive to be around, and things keep getting better?

Responsible for your life? Instead of complaining about what happened, you say, “What did I do to create this, and why?” You forgo excuses and blame.

Feeling all your feelings honestly? Without letting them rule you, or on the other hand suppressing them?

Going for everything you want? Or at least being honest where you’re not?

Risking in your life? Saying the things you’re scared to say, even at risk of losing a relationship? Doing the things you fear? Thinking bigger? Letting go of your safe nest for what is next?

Taking care of yourself? Are you giving you what you need? Do you exercise and eat well? Do you rest when you need to?

Keeping your own standards of integrity? Paying ALL the tax you know you should? Do you pay for software and CD music? Are you on time? Do you let go of the clients you know you’re not helping? But don’t stick to my standards; stick to yours!

Getting People To Hear You Speak

The following is a transcription taken from Explode Your Practice.

My coach gave me this. What you do before any speech, you see, there’s three ways to sell to people. And only one of them is during the speech.

The first way you do it, is you get an agreement that they will send out an e-mail or a letter to every single member of their organization from you inviting them to come for the talk. Now, they’ll love that because they want everyone to participate. And you write it for them. Then they send it out on an e-mail that probably gives them your website, they can subscribe to your newsletter, all sorts of things.

So instead of getting in front of the 20 people who come to your speech, you get in front of 200. Then they come to your speech, and they’ve already heard from you so, you’ve already built a relationship with them, you talk to them, you get the form, they can fill something in, when you’ve got product, you can sell them that. And then, you offer in the agreement of the company right up front, that you send them a thank you, and maybe a resource. Here are the notes, here are the top ten list from our speech, I encourage you to follow-up on it, enjoy, blah, blah, blah.

If you need further information, here is my website. You can buy this, or if you haven’t already got my newsletter, do this, blah, blah, blah. So it’s really simple for the company. You know, I can do it for 500, and here’s what I suggest how we do it. Then you know, I send the e-mail out first, we do the speech, and you send you send out an e-mail at the end. If they agree to that, that’s worth discounting for.

Branding Basics

The following is a transcription taken from Explode Your Practice.

David: OK, great. So let’s just go through a few simple steps then to sort out your brand. Or at least, get you going in this session. Firstly, who is your target market? Describe your ideal customer.

My ideal customer is somebody who is living a pretty good life and would like to have richer, fuller relationships. And also feel they have better skills around relating to their partner or potential partners.

David: OK, so that’s what they want – a fulfilled relationship and skills. Now what kind of demographics do these people have? Do you have a specific group in mind? Are we talking men or women to focus on? Who’s going to come and buy this service?

Well, what I have found so far, is it seems to be mostly couples in their early 30’s. I’ve found that people in their 20’s don’t seem to want to be worrying about it too much, whereas people in their 30’s have been through the ringer a few times and have gotten the idea that maybe with a little more information or skills they could do a better job.

David: Great, and I guess also there’s more pressure for the women who want to get married. They want to have a baby. The clock’s ticking. And it’s actually quite important for women to maybe spend money on having a relationship running smoothly.