The Secret to Online Sales
What’s the answer? Simple…
You have to build a relationship with your web visitor.
And how do you do that? While there are many ways, the simplest and most effective is to email them somewhere BETWEEN FIVE AND ONE HUNDRED TIMES!
Offer valuable monthly tips. Or a daily quote. Or a couple of free cyber consultations. Send a number of useful articles or links to web sites. It doesn’t matter what – just make sure it’s of value, and get creative!
This puts you in front of your target market on a consistent basis. After they’ve received and read say, ten emails from you, you have some semblance of a relationship, and perhaps enough to warrant a purchase.
EXERCISE:
Start jotting down nuggets of information that would be useful to your target market. Things that could add up to a series of emails, even e-courses.
This is what you will send them to build a relationship with them. Along the way they may hire you as a client!