Jim Earley on Finding Initial Clients
The following is taken from David’s interview with Jim Earley in 10 Super Coaches.
What method did you find most effective in getting your initial clients?
My initial method involved a lot of stumbling around, occasionally getting in front of people, and being of service. What worked was facing my fear, meeting people, and being of service (although I didn’t understand that was what I was doing).
I think it’s more important that you find out if you have the courage to keep going than it is to know the best and easiest way to find business. If you don’t overcome your fears and limitations, what good will you be as a coach?
If I could give my younger self my best advice it would be this: When you meet with people, worry less about what you hope to get, don’t think at all about how desperate you are for a new client. Just serve them. Keep honing your understanding of how you best serve.