The Invitation
The following is an excerpt from the CoachStart Manual.
Sometimes all it takes to set up the session is for you to invite them to have one! (I know — rocket science, right?). It might sound something like.
“What I usually do for people who are interested in coaching is to set up a 20-30 minute chat to talk about their goals and give them an experience of being coached. I don’t mind if they become clients or not; it helps me develop my skills, and it’s one way I develop referrals. No charge. Would you be interested in that?”
Exercise
Practise your hot invitation at least once this week. You might be in a store, at a bus stop, talking to the telephone information service, or at a party. When someone pops that magic question: “What do you do?” — be ready.
Note: In both the Warm and Hot Invitation you might notice we found a hot button/area, extended an invitation, and removed any obligation or pressure to continue with coaching. That’s the secret formula!