Philip Cohen on Building Your Practice
The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.
What was most disheartening for you while building your practice?
Going through the training and having a coach of my own let me see the power of coaching. I expected everyone would see what I saw and would immediately want to be coached.
I needed to learn two important lessons: some people will take longer to see the benefits of coaching and some people never will. Once I understood this, I learned to be more patient with prospects. I also learned to spend my time with qualified prospects instead of everyone I met.
What was the most interesting or exciting thing for you about building your practice?
As a CPA, I worked closely with clients. But there were certain parts of their lives that weren’t part of our conversations. As a coach, I began working more holistically with clients and the results were great to see.