service pyramid

The following is a transcription taken from Explode Your Practice.

So what I did was target this to families, especially blended families, by using our story. So once I write that product for this seminar, the next step is to write one for the next seminar then another product around that. And they will be similar but will target different markets.

David: I think you need two different documents and on one page write the steps to take to serve the blended family market. Then write the steps to take for the corporate market. There may be overlap. Focus on blended families now then move on at another time. It can even be quarterly if you want. On your web site have something that people can subscribe to and you can send seminar announcements to this. Like a blended family newsletter and you even can have someone write it for you if you don’t want to write it. Because we want to get all these things off your plate from the start.

Right.

David: Get someone who is really interested in this. Pay for it or give credit. Maybe they just want to volunteer.  I promise you there are people out there who want to volunteer and help.