The following is taken from Get Paid University.
An easy way to start your subscribe list is with people you already know. To turn your current contacts into newsletter sub- scribers, don’t just dump all your contacts into your newsletter database. This is a huge mistake – I hate it when people assume I want to receive their newsletter just because I know them, and don’t give me the option to subscribe. Don’t you? You want people to opt in – you want their permission. So, here’s are two sample sample emails that you can send to your current con- tacts two days apart.
By doing this, you email people twice and that’s it. It’s a great way to share what you’re up to and to ask for help without spamming your friends.
The following is taken from Get Paid University.
Well, the way I did it was just writing articles of value. I would solve a problem that they have. I’m going to go right now and you guys can do this too. If you go to solutionbox.com, I’m sure you could type this into the chat room /archive.htm and I’ll say it once more, solutionbox.com/archive.htm. Wow, you look at that and you’ll see 95 issues of the Mentor Monthly Newsletter and then below that there are 52 issues of Create a Life You Love Newsletter, and I don’t think they’re all in here. I don’t think we put them all in the archive.
Now, Mentor Monthly is about building a coaching practice. Here are some topics. The Vision Teaser Technique, technique you use with your client. How that came about is I used it with somebody by accident. I think I was coaching a woman and I got on the coaching call and I pretended that I was a customer calling to attend the restaurant that I knew she wanted to create. She wanted a Japanese restaurant combined with a wonderful modern gardens and I pretended to be a customer. I said, “Hey that should be called something.” We called it the Vision Teaser Technique and I wrote an article about it.
The following is a transcription taken from Explode Your Practice.
Product. You have your programmer going, newsletter up and an offer ready. You are getting a high hit rating. I am getting about 15 sign ups a day and 300 visitors. That’s 5% of people signing up, which is probably pretty good. You want at least a 5% sign up ratio. Then free web traffic. #3 is to get your product. And then #4 are you going to the Pay Per Click Engines. The best one I found is Google. I spend about, not sure it it’s per month, if it’s per month, about $400 per month. And I get $1000 in revenue through Google. So I’m making $600 per month through Google.
And it’s so easy.
The following is taken from Get Paid University.
Once you’ve answered these questions, see what theme or key points pop out at you and start writing your bio. Remember to include items that will help people form a connection with you. For example, if you’re a mother, mention it. Or, if you’ve been married and divorced and made it through the process, include that. Make sure that your bio is not just a list of accomplish- ments but that it shows who you are as a person.
You can also draw a tie between your prior work and coach- ing in your bio. If your background and training are a close fit with coaching, mention how it was a natural progression. If they’re completely at odds with coaching (is there such a field?), you can mention why you’ve made the switch.
If you get stuck, surf the internet and find other coaching bios that appeal to you. Do you have something in common with these people? Reading their bios might help you remem- ber experiences or accomplishments you have that relate to your coaching practice. Use them!
The following is an excerpt of David’s interview in Top Coaching Techniques.
Ingrid: You know, I have this theory that all you need is one good idea, David. For example, the guy that developed the bendy straw or Velcro or the zipper or your fireman hose – is it a bit more than just a good idea?
David. I’m so glad you said that Ingrid, because yes, I think it is. You could have the most brilliant idea in the world and make nothing from it, or you could have an idea that’s just good – it’s not brilliant like velcro, but it’s a good idea, people need it – and you feel passionate about it and you can actually really make some money from that and make a living for yourself. So, no, an idea alone is not what’s going to do it. You need some passion behind it. It does need to be a good idea that the world needs right now. You don’t want to do something that’s already being done, unless you can do it better. I think you need to start creating some systems for the business. It’s also really going to help to have a partner who’s got some experience in this. Take on a business partner, or get yourself to a really good accountant or business advisor or business coach who can help you with it.
