The following is an excerpt from the CoachStart Manual.

Sometimes all it takes to set up the session is for you to invite them to have one!  (I know — rocket science, right?).  It might sound something like.

“What I usually do for people who are interested in coaching is to set up a 20-30 minute chat to talk about their goals and give them an experience of being coached.  I don’t mind if they become clients or not; it helps me develop my skills, and it’s one way I develop referrals.  No charge.  Would you be interested in that?”

Exercise

Practise your hot invitation at least once this week.  You might be in a store, at a bus stop, talking to the telephone information service, or at a party.  When someone pops that magic question: “What do you do?” — be ready.

Note: In both the Warm and Hot Invitation you might notice we found a hot button/area, extended an invitation, and removed any obligation or pressure to continue with coaching.  That’s the secret formula!