The following is an excerpt from the CoachStart Manual.

We asked the question: “What do you do?” and “If you did specialize in a target group, what might that be?” Here we look at the issue in much more depth.

It’s important to get clear on what it is you’re out to make happen for people. You’ll start with the intellectual stuff: “er… I help people set and achieve goals, which inspire…”. Balderdash! You want to get right down to it, in clear English that everyone can understand.

Here are some examples:

“I help people do whatever it is they need to do so they have zero regrets at the age of 80.”

“I ask people ‘What do you want?’ and ‘What are you doing about it?’”

“I help people get off the fence, and start living their life.”

“I help people get clear on what’s really important to them, and then keep them in action!”

“I insist people live the life they were born for.”

“I have my clients stop waiting.”

“I work with women who are not ecstatic in their relationship, to help them get exactly what they want and deserve from the relationship.”

Does that help? You want to get clear on WHY you are a coach and what you want for people.