The following is an excerpt from the CoachStart Manual.

Remember that most people have never worked with a coach before.  In fact a coaching ‘structure’ is probably new to them (and you!).

You don’t have a coaching service they can buy, until you have the details.  You need something they can get their mind around – wrap their arms around – so they can buy it or commit to it.

Is there a minimum commitment?  How long are the sessions? Face-to-face or via phone?  Is e-mail support provided?  Are results guaranteed? What will be expected of me?  What can I count on the coach for?  What are your coaching hours?  Are there any bonuses you provide?  Are you available in between sessions?  Do I have to pay in advance?  What forms of payment do you accept? What if I want to stop half way?  What if I want to miss or postpone a session?

Once you have answers to these questions, you have a coaching service.  At this point you will have something your potential clients can say YES to, when you invite them at the end of an Exploratory Session.